How companies around the world have succeeded in turning their brick-and-mortar stores into places of experience
The summer months of 2021 will once again boost stationary retail. However, one structural problem remains: too often, retail still acts as a "warehouse" with an immediate takeaway option. In the long term, this means that local stores will not be able to compete with online retailers and branded companies that market their own products. The opportunity: stationary stores must become a place of experience in order to make physical visits relevant again. We have gathered successful examples from around the world to illustrate how this can look in very practical terms. Essentially, we see six major thrusts for turning stores into places of experience – learn more.