Retail in crisis: these seven challenges stationary retailers must tackle now in order to create a long-term perspective
Long months of lockdown have increasingly threatened the existence of many retailers. Yet they have only reinforced a trend that was already visible before the Corona crisis: brick-and-mortar retail has been losing relevance for years. The share of sales accounted for by online retail is growing steadily. Mike Zöller and Dorothée Fritsch, retail experts at the consultancy FTI-Andersch, describe seven challenges that retailers must now address – and what they can do concretely to avoid disappearing in the long term.