Automotive Data Insights 2026

In 2026, the German automotive industry is entering a decisive phase of transformation. Limited growth prospects, rising cost and location pressures, and intensifying competition from China demand decisive action. At the same time, new business areas and technologies are becoming increasingly important. Yet many companies remain cautious about investing in automation and artificial intelligence and implementing far-reaching structural changes.

These developments are at the heart of Automotive Data Insights 2026. This fact-based report provides in-depth insights into the economic situation, competitiveness, and transformation of the German automotive industry. Based on a survey commissioned by FTI-Andersch and conducted by Forsa among 151 German industrial companies, including 37 automotive companies, the analysis examines key challenges, strategic priorities, and future prospects for the industry.