Regional and Divisional Strategy

When markets, technologies or the competitive environment change, certain regions or business units are often particularly affected. In such cases, regional or business unit strategies must be adapted to the specific circumstances and at the same time brought into line with the overall corporate strategy.


Changing framework conditions make it necessary to critically reflect on the current state of the regional or business unit strategies. Based on reliable analyses of the market, competition and the business model, existing strategies are adapted, or new strategies are developed. All relevant decision-makers are involved in this process to ensure successful implementation.

The new (partial) strategies ensure the maintenance of sustainable competitiveness against the backdrop of changing framework conditions. In this way, companies can not only react to disruptions in the market environment, but also shape change actively.


New strategies – A holistic and efficient approach

Questions for the team

How are the different stakeholders involved in the process?

The procedure is basically divided into two parts. We start with bilateral talks with the management to get a picture of the situation and to define initial priorities and goals. The workshops then focus on developing options for action and measures together with participants from relevant areas, such as purchasing and sales, product development or R&D. We take on the role of an impulse generator. We take on the role of an initiator and moderator so that the process is result-oriented and structured. We also prepare the subsequent documentation and a detailed action plan.

What is the main advantage of the workshops?

In most cases, regional or business unit strategies are not only about developing individual measures, but also about harmonising sub-strategies with each other. Workshops are ideal for this, as they promote exchange within the entire company and take into account central core competencies. The joint approach also increases acceptance in the implementation phase. Thanks to our extensive experience with workshop formats, we can keep the effort for the participants low. As a rule, three to four workshop modules often are sufficient.

How do you manage to sustainably implement the strategy?

Three factors play a decisive role here: First, the strategy must be based on a realistic foundation. Bilateral discussions, expert interviews and workshops help to define the framework for action. In the later implementation phase, the necessary agility should be maintained in order to be able to adjust flexibly, if necessary. Second, a stringent action plan with clear responsibilities and milestones is required. And finally, it is very important to keep the team focused on the common goal. This includes the development of a stringent communication strategy.

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